The social media sector has been growing at a rapid pace. In 2021, the number of active social media users was around 3.8 billion globally. It is expected to reach around 4.4 billion by 2025.
Social media companies generate most of their revenue from advertisements. They also generate income from e-commerce, digital payments, and video games. The industry touches various aspects of our daily lives, ranging from gaming and content to networking.
Let’s delve into some of the social media stocks that have grabbed the headlines.
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Meta Platforms, Inc. (NASDAQ: FB)
Meta Platforms, formerly Facebook, is one of the leading technology conglomerate firms based in Menlo Park, California. It is the parent company of Facebook, Instagram, and WhatsApp.
Its shares traded at US$221.35 at 10:44 am ET on March 28, down 0.21% from their closing price of March 25. Its stock value decreased by 23.73% over the past 12 months.
The firm has a market cap of US$602.97 billion, a P/E ratio of 16.05, and a forward one-year P/E ratio of 17.59. Its EPS is US$13.80.
The 52-week highest and lowest stock prices were US$384.33 and US$185.82, respectively. Its trading volume was 40,039,030 on March 25.
The company’s total revenue surged 20% YoY to US$33.67 billion in Q4, FY21, while its net income came in at US$10.28 billion, or US$3.67 per diluted share. For fiscal 2021, the company’s revenue rose 37% YoY to US$117.92 billion.
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Source: Pixabay
Alphabet Inc. (NASDAQ: GOOGL)
Alphabet is a leading multinational firm specializing in internet-related operations like a search engine, social media, cloud, and other related services. It is based in Mountain View, California.
The stock traded at US$2827.80 at 10:55 am ET on March 28, down 0.20% from its previous closing price. The GOOGL stock rose 38.5% over the past 12 months.
The market cap of the company is US$1.86 trillion, the P/E ratio is 25.08, and the forward one-year P/E ratio is 24.07. Its EPS is US$112.23.
The stock saw the highest price of US$3,030.93 and the lowest price of US$2,003.85 in the last 52 weeks. Its share volume on March 25 was 1,207,154.
The company’s revenue increased by 32% YoY to US$75.32 billion in Q4, FY21, while its net income came in at US$20.64 billion, or US$30.69 per diluted share. For fiscal 2021, the company’s revenue jumped 41% YoY to US$257.63 billion.
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Pinterest, Inc. (NYSE: PINS)
Pinterest is an image sharing and social media services provider. It is based in San Francisco, California.
The shares of the company traded at US$26.17 at 11:00 am ET on March 28, up 2.67% from their closing price of March 25. Its stock value declined 63.26% over the past 12 months.
The firm has a market cap of US$17.09 billion, a P/E ratio of 56.47, and a forward one-year P/E ratio of 59.28. Its EPS is US$0.46.
The 52-week highest and lowest stock prices were US$88.83 and US$21.92, respectively. Its trading volume was 7,135,723 on March 25.
The company’s revenue increased by 20% YoY to US$846.65 million in Q4, FY21, while its GAAP net income came in at US$174.69 million, or US$0.25 per diluted share. For fiscal 2021, the company’s revenue jumped 52% YoY to US$2.57 billion.
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Twitter, Inc. (NYSE: TWTR)
Twitter is a microblogging and social networking services company. Twitter users can post or interact with each other through its platform. It is based in San Francisco, California.
The stock traded at US$38.615 at 12:05 pm ET on March 28, up 0.04% from its previous closing price. The TWTR stock fell 38.67% over the past 12 months.
The market cap of the company is US$30.88 billion, and the forward one-year P/E ratio is -551.43. Its EPS is US$-0.30.
The stock saw the highest price of US$73.34 and the lowest price of US$31.30 in the last 52 weeks. Its share volume on March 25 was 20,787,530.
The company’s revenue rose 22% YoY to US$1.57 billion in Q4, FY21, while its net income came in at US$181.69 million, or US$0.21 per diluted share. For fiscal 2021, the company’s revenue surged 37% YoY to US$5.08 billion.
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Image Description: Social Media Stocks: FB, GOOGL, PINS, TWTR, SNAP
Snap Inc. (NYSE: SNAP)
Snap is a camera and social media company based in Santa Monica, California. Its brands products are Snapchat and Spectacles.
The shares of the company traded at US$35.10 at 12:18 pm ET on March 28, down 0.85% from their closing price of March 25. Its stock value tumbled 28.59% over the past 12 months.
The firm has a market cap of US$57.68 billion and a forward one-year P/E ratio of -122.07. Its EPS is US$-0.33.
The 52-week highest and lowest stock prices were US$83.34 and US$24.32, respectively. Its trading volume was 22,761,580 on March 25.
The company’s revenue increased by 42% YoY to US$1.3 billion in Q4, FY21, while its net income came in at US$22.55 million. In fiscal 2021, its net revenue jumped 64% YoY to US$4.1 billion.
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Bottom line:
The Global X social media ETF (NASDAQ: SOCL), which tracks the social media sector, returned over 73% gains over the past five years. However, investors should exercise due diligence before investing in the stock market.
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