“The exciting part is to sit down with these founders and figure out what their dream is,” Kardashian told the Journal in an interview. “I want to support what that is, not change who they are in their DNA, but just support and get them to a different level.”
Sammons left Carlyle this summer following a 16-year stint, during which he invested several well-known brands, including streetwear brand Supreme and Beats by Dre. He’s been associated with the Kardashian family for several years and approached them with the idea. Kris Jenner, Kardashian’s mother and manager, will join SKKY as a partner.
The Kardashian-Sammons duo make a complimentary team, they said. Sammons has two decades of investing acumen and Kardashian is arguably the most popular woman in the world, thanks to her TV stardom and business portfolio. That could help SKKY attract business and promote the brands the firm invests in.