White bought a bottle of the hot sauce — which has a label featuring a white star (like the Texas flag) and an all-red cartoon cowboy — and “relied upon the language and images on the front label” before his purchase, according to the complaint.
The lawsuit alleges the man believed the label’s look made it appear to be “distinctly Texan.” However, the hot sauce originated at a Winston-Salem barbecue restaurant in 1929.
WGHP-TV reported that the lawsuit wants the hot sauce brand, which has until Nov. 10 to respond to the complaint, to “change its name and brand and to pay up.”
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