The $4.99 Buffalo Ranch Chicken Sandwich is available for a limited time starting Tuesday, and it features classic ingredients with a twist: hand-battered crispy chicken on a brioche bun with pickles, but topped with a new sauce that’s a mix of buttermilk ranch and spicy buffalo.
Since then, the chicken sandwich has been a hugely important item for Popeyes. In 2020, the chain’s restaurants open at least 17 months jumped 13.8%, thanks in part to customer interest in the chain’s chicken sandwich.
In the first three months of this year, sales at stores open at least 17 months fell 3%, according to financial results posted Tuesday. In the United States, sales at those restaurants fell 4.6%.
As rivals’ efforts continue to weigh on sales, Popeyes is hoping the Buffalo Ranch Chicken Sandwich will entice customers.
And in October, Popeyes partnered with rapper Megan Thee Stallion on a hot sauce, designed to add spice to the brand’s chicken sandwiches and nuggets. Those new products are helping drum up new interest in the brand, Cil said in February.
Read More: Popeyes reveals a new twist on its chicken sandwich